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Another thing: bonuses are increasingly personalized to grab every type of customer . Players are not all the same, we have different needs and different budgets. The personalized bonuses, therefore, allow the customer to choose the offer that is closest to his way of playing and this immediately creates a bond between the operator and the user who feels listened to and pampered. An intense bond of trust allows the player to be able to play more consistently and to remain on that platform for a long time, which is the dream of every bookmaker who hopes, yes, to have new customers but above all to maintain a hard core of bettors for a long time term.